Balancing the cost of growth

Direct-to-consumer (DTC) marketing is the practice of selling products directly to consumers. It's a strategy that can be used by both B2B and B2C companies, but it's most commonly associated with consumer brands. Direct-to-consumer marketing has become more popular in recent years as consumers have become more comfortable buying products online and through social media platforms like Facebook, Instagram, and Twitter.

Acquisition Strategies

DTC marketing is a channel that allows brands to connect directly with consumers. It's an important part of the marketing mix because it allows you to build relationships with your customers, create brand awareness and drive sales.

According to the Direct-to-Consumer Marketing Association (DTCMA), "Direct-to-consumer (DTC) refers to any type of advertising or promotion that targets consumers without going through intermediaries such as retailers or wholesalers." DTC marketing strategies include paid advertising, social media marketing, influencer marketing, and more.

Growth Strategies

Growth is the most important part of any business, but it's especially crucial for DTC companies. These organizations are built on direct customer relationships and have a much higher risk of failure than traditional retailers because they don't have established distribution channels or large marketing budgets. To ensure long-term success, you need to implement strategies that will grow your customer base while keeping costs down--and that means understanding what growth looks like in this context.

There are three main types of growth: referral marketing, customer advocacy, and product expansion. Each strategy has its benefits and drawbacks; refer back to this section as you consider how best to allocate resources within your organization so that all sides benefit from the approach taken by each department or team member working on behalf of customers (or potential customers).